Why Kokum?
Not all body butters are created to perform the same.
At Chi & Chiang®, Kokum Butter is more than an ingredient. It is the foundation of how we think about body care.
What Is Kokum Butter?
Kokum Butter is a plant-based butter derived from the seeds of the kokum fruit. Naturally firm and lightweight in feel, it helps create body care that delivers rich moisture without leaving skin feeling heavy.
Learn more about Kokum Butter →
Why We Chose Kokum
We wanted body care that could deliver moisture while still feeling beautiful on the skin. Kokum Butter provides the foundation for creating rich, creamy formulas that absorb well and leave skin feeling soft and nourished.
That is why Kokum sits at the center of Chi & Chiang®.
Performance Comes First
Fragrance can make body care enjoyable. Texture can make it luxurious. But first, the product has to work.
That's the thinking behind The Kokum Standard™: Performance first. Experience second.
Discover More
Want to understand Kokum even better? Explore The Kokum Standard™ Academy for ingredient education, body care guidance, and the thinking behind our approach to better body care.