Our Story

Body care created with intention. Built by family, powered by purpose.

Chi & Chiang® is a family-owned and operated body care brand founded in 2020. What began at home as a way to create better body care for our family grew into something much bigger.

After unexpectedly losing my job during the pandemic, I began learning, experimenting, and creating. I wanted body care that delivered meaningful moisture while still feeling beautiful on the skin.

Those early creations became the foundation of Chi & Chiang® and a vision for body care where performance comes first.

Meet Our Founder

Chi & Chiang® was founded by Danyell with a simple belief: body care should deliver more than a beautiful fragrance.

What began with creating products at home grew into a vision for intentional, performance-driven body care and ultimately The Kokum Standard™.

Today, Danyell leads Chi & Chiang® with the same intention that started it all: create products that perform first and make caring for your skin an experience worth returning to.

Family Owned. Family Run.

Chi & Chiang® isn't built by one person.

Behind the brand is a family that creates, supports, and grows together. The same care and intention that shaped our earliest products continues to guide what we build today.

From our family to your routine.